| Forbes ASAP Fall 2002 | ||
Welcome to Feedback Universe
Forget relativity, fusion, and the double helix. The fire next time is feedback.I Zing the Body Electric Not all supermodels are named Cindy. Pharmaceutical companies are now testing drugs on computer-generated virtual humans. Virgin's Version Brash Richard Branson joins the U.S. mobile phone battle with a secret weapon: cozying up to cool customers. |
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Sections Uplink Columns Departments Cover Package: Feedback Web Exclusive Smarter Stripes New breed of bar codes brings boundless information. Daly Insight Truth and Consequences. Golden Gut Sometimes basic instincts are best. Pointed View Progress Pending.
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David Lynch Flies Under the Radar
David Lynch, Web wonk. |
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There Ought to Be Clones
Those missing Lucas clones. |
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Core Problem
Apple's ad angst. |
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Yachta, Yachta, Yachta
Raising sales on the high seas. |
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The Check's Not in the Mail
The electronic Post Office. |
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ASAP Records
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Soccer Qualms
Software for soccer's hard knocks. |
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Letter from Washington
Suits vs. Suits:
Learning to love those "legal leeches." |
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Mores
The Real Laws: Three big flies in our soothing technological ointment. |
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| Departments |
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Editor's Letter
How to make intelligence intelligent, emulate nature's fine-feathered feedback, and stay in the loop. |
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ASAP Letters
Reading and writing and kvetching, oh my. |
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How it works
Here we go a-Googling. |
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| Cover Package: Feedback |
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Mother Knows Best
Nature was perfecting feedback when we were just a gleam in evolution's eye. |
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Vox Unpopuli
When public indignation turns the feedback loop livid, companies had better heed the howls. |
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Fruit Loops
In Washington state orchards, life is just a bowl of meticulously measured cherries. |
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Why Spy?
We have the tattletale tech to find out almost everything. What we don't have is a way to know what we know. |
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From Harvard Yard To Vegas Strip
Trading ivy for neon, former B-school Professor Gary Loveman is teaching Harrah's some wired new ways. |
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